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Introducing the Gig Economy

Today’s hyper-connected world has made it possible for a new gig economy to emerge. A gig is a temporary work engagement, and our gig economy is altering how Americans view and perform work. Many companies are making it easy for workers to find temporary jobs – hence a gig – which can range from all types of work, such as editing a paper, writing a resume, fixing a leaky faucet or repairing a car. The difference between a gig and a traditional job is that it’s only temporary, and the worker is paid on a freelance basis for the project.

Who Makes Up The Gig Economy?

There are three main groups that main up today’s rising gig economy.

1. Technology Platform Companies

Technology platform companies have helped the gig economy expand significantly. These platform companies have direct transactions with the consumer and producer, offer flexible work schedules, provide online payments and feature online reviews and profiles, so it’s easier for both parties to enter into a gig arrangement.

2. Gig Workers

Gig workers generally have two main classifications, such as labor providers – which includes drivers or delivery people – and goods providers, such as artists or writers. 

3. Consumers

When consumers want less expensive services, temporary work arrangements become a more cost-effective solution for businesses. 

Ninja Gig is an online recruitment software that allows companies of all sizes to post gig job openings and accept job applications online. Online recruitment has never been easier, and our software has a built-in applicant tracking  system that makes it easy to post legally compliant job applications. If your business is looking to post gig jobs in 2020, sign up now for your free trial and start getting your online job advertisements in front of applicants today.

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How Automation Will Transform the HR Industry in 2020

Attention-grabbing headlines, such as “Robots conduct job interviews,” sparks panic in today’s job seekers. Artificial intelligence (AI) is on the rise, and we are moving towards a more automated hiring process and future, which is destined to transform the workplace. 

HR needs to stay one step ahead, and leverage automation to further streamline tasks, freeing up valuable time for strategic thinking and product creation. Whether using automation for payroll, time tracking or an online applicant tracking system, today’s automated technologies can help improve outcomes, reduce redundancy and minimize human errors.  

The following offer some great starting points for businesses in 2020.

Performance Management

While large corporations employ more standardized tracking processes, many small and medium-sized companies often have informal processes, which means that the conversations only occur after employees miss performance benchmarks. Some companies don’t have any formal benchmarks, which makes it challenging to objectively assess performance, including what employees may need additional support or training. If managers could receive automatic alerts as soon as employees falter, they could better reach out and help them get back on track quickly. Having automated performance management would minimize potential losses when it comes to employee turnover.


An employee’s first day of work sets the tone for their experience. Many companies don’t have organized onboarding experiences, which means that sometimes employees show up, and they don’t have email credentials, much less a desk or computer. Worse, their new team is in meetings all day, which leaves them sitting there and fending for themselves while trying to track down equipment and get trained. 

To help make sure that employees have a more positive onboarding experience, standardize this process. For example, once a candidate is hired, an offer letter should be automatically sent to the candidate. Once they e-sign, it can trigger HR and the IT team. The IT team can then work on creating network credentials, an email address and setting up a computer for the new hire. The HR team can then send out a welcome kit, and send calendar invites for their first day of work, including any calls or meetings they will need to attend. By automating the onboarding process, companies are setting employees up for success. 


Just as the onboarding process with new employees should be seamless, so too should their last day. A positive exit interview will help set the tone for former employees if they refer people or even if they want to return to work at a later time.

Similar to onboarding, offboarding involves a different set of documents, such as transition paperwork, final meetings and an exit interview. Based on when an employee leaves, it can trigger actionable items for both HR and IT, such as removing network credentials, archiving emails, and changing employee’s benefit status. 

Ninja Gig works with companies of all sizes, allowing them to create the first step in an automated hiring process, which starts with accepting job applications online. Online recruitment has never been more straightforward, and when you sign up with Ninja Gig, it’s easy to promote jobs and even easier for qualified applicants to apply. Sign up now for your free trial and start getting your online job applications in front of applicants today. Our applicant tracking system will help simplify your online recruitment system with HR compliance.

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Company Diversification Strategies for 2020

Leveraging a market diversification strategy can help companies drive growth and survive an upcoming recession. 

What Exactly Is Market Diversification? 

Diversification is a corporate business strategy where a business can enter into a new industry or market, creating a new product for this market and further diversify their offerings. 

Popular Diversification Strategies

There are three significant types of diversification techniques that businesses can utilize when trying to expand their current market.

1. Concentric Diversification

Concentric diversification is when a company adds a similar service or product to their existing business model. A great example is Apple, which started building desktops, branched out to laptops and music devices, and is now a leading retailer for Smartphone devices with their popular iPhone.

2. Horizontal Diversification

A horizontal diversification model involves adding new, unrelated services or products and offering them to existing customers. For example, when acquired Whole Foods, this is a horizontal diversification strategy because they were able to offer existing customers organic food products.

3. Conglomerate Diversification

Conglomerate diversification is when a company adds new services or products that are entirely unrelated. A superb example is Disney that went from films to creating and operating entertainment parks. 

Companies usually diversify to help earn higher profits, but also to recession-proof their business model, as this can mitigate risks in the event of an industry downtown. 

If your company is looking to diversify and you are looking for executives or employees that specialize in a new product or service, consider listing job applications online with Ninja Gig. Our easy to use applicant tracking system creates an automated hiring process for online recruitment. Sign up today for a free trial to see how Ninja Gig can help increase your job application exposure and help track job applicants in today’s marketplace.

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2020 Hiring Trends

Human resources and recruiting are always evolving, and with a new decade upon us, these industries are preparing for shifting changes. While we can’t look into the future, there are some trends that these industries are preparing for and anticipating seeing this upcoming year.

Culture Will Become a Top Priority

Today’s world continues to focus on increasing corporate accountability and having business transparency. A company’s culture has a major impact on their ability to effectively recruit and retain top-tier talent. When interviewed, more and more employees will choose a healthy, positive company culture over higher salaries. Additionally, since applicants can quickly search online and scour social media platforms, they can quickly learn more about a company’s culture before they apply for jobs. Both research and studies show that company culture helps to drive businesses, as those with great cultures attract more talent, perform better financially and have more satisfied customers.

Many leading companies are emphasizing employees. Gone are the days when businesses only focus on shareholders. Without happy employees, suppliers, customers and the communities where they do business, companies will falter. Unlike the days where employees focused on the dot-com dot-gone perks, such as ping pong tables and air hockey, today’s employees desire quality senior leadership, a clear mission statement and career opportunities. 

Bracing for a Potential Recession

While the U.S. is currently experiencing one of the most prolonged periods of economic growth in our history, what goes up, always comes back down. Many warning signs indicate that a recession could be just around the corner. The yield curve, which is one of the most solid predictors of a potential recession, suggests that a downturn is likely very soon. Additionally, the pace of job gains is another factor, and our employment pace has decreased from over 220,000 each month in 2018 to just over 165,000 in 2019. Forward-thinking companies are already developing recession-proof strategies to limit their losses. 

While many employers mistakenly assume that hiring is easier in a recession, the truth is that they usually are flooded with low-quality applicants applying. Companies then face hiring recruiters to find higher qualified candidates. 

Both short and long-term, employer branding will play a critical role in helping companies stand out among the competition for job applicants. It’s essential to remember that company brands can withstand recessions, but if a company loses its image, it can take years, if not decades, to earn that back. It’s important to focus on preserving a company culture to weather a recession successfully,

Mobile Job Search

With the number of smartphones increasing year after year, more people are searching for jobs on their mobile devices. The World Advertising Research Center estimates that within the next five years, more than 75 percent of people will access the internet via a mobile device. Unfortunately, most companies have not created a truly mobile job application experience. Companies must focus on improving their mobile-friendly sites so that it’s easier to accept job applications online. 

Ninja Gig helps companies of all sizes accept job applications online via an advanced, easy to use applicant tracking system. You can also participate in online recruitment and have a more automated hiring process. When companies sign up with Ninja Gig, it’s easy to promote their jobs, and it’s also simpler for applicants to apply quickly. Sign up today for your free trial and help make sure that your online job applications are getting in front of qualified applicants.