Job Description Title: Lead Marketing Specialist Reports to: Marketing Director
Job Purpose: To support sales and marketing efforts by: (1) writing and distributing email copy (2) reporting results of lead-generation efforts, and (3) posting lead-generating copy on the Company’s social media pages.
Key Responsibilities: 1. Report to work consistently, on time, and with a positive solutions-oriented attitude. 2. Write, edit, and distribute lead-generating email copy, as company executive(s) to prospects from customer database. 3. Track and report results of lead-generation efforts using Microsoft Excel. 4. Write, edit, and distribute lead-generating posts for social media sites including but not limited to LinkedIn, Facebook, and YouTube. 5. Develop and distribute Facebook ads with approval from the Marketing Director. 6. Research and acquire new contacts/leads from various business sources including websites, business journals, LinkedIn.com, etc. 7. Fulfill catalog requests received from website and distribute brochures to prospects as outlined by the Marketing Director. 8. Communicate professionally with co-workers to help introduce and promote monthly features via email and social media channels. 9. Maintain Company brand standards across marketing vehicles. 10. As needed, communicate professionally with prospects and determine if lead opportunities need to be escalated to account manager(s). 11. Other duties as assigned.
Key Requirements: • Proven verbal and written (English) communication skills • Strong attention to detail • Ability to multi-task and manage time effectively • Excellent computer skills required, Macintosh proficiency is a plus • Working knowledge of mainstream social media channels • Basic experience with Microsoft Office: Word, Excel • Bachelor’s degree preferred (business, marketing, or communication)
This position is 20-25 hours per week. The schedule is flexible as long as it fits within the window of 7am to 4pm Monday - Friday. Although we are flexible with the initial schedule, we would prefer a regular routine that we can count on.
To apply, reply to this posting and please include 3 work references with your resume for consideration.
REFERENCES WILL BE CHECKED PRIOR TO THE INTERVIEW.
***COMPENSATION*** $12 - $14 per hour depending on experience In addition to hourly pay, we offer a strong benefits package. Principals only. Recruiters, please DON'T contact this job poster.
****** Our company consists of two divisions. (1) ACP International. Established in 1986, ACP manufactures signs, decals, and related products primarily for utility and pipeline companies. ACP sells broadly all over the USA, and some internationally. Learn more on our website: www.acpinternational.com.
(2) SA-SO (pronounced "say-so") signs & safety, was acquired by ACP International in 2009. SA-SO has operated continuously since 1948. SA-SO sells traffic signs and safety products to governments, campuses, and businesses all over the USA. Learn more on our website: www.sa-so.com.
About ACP Int'l / SA-SO Signs & Safety ACP / SA-SO is a small manufacturer of signs and decals. Based in Arlington, Texas, ACP operates two divisions: ACP International primarily makes products for utility companies. SA-SO primarily provides products to municipal governments and schools.