Job Description Ecommerce Manager Come join a growing digital team building out our global direct to consumer business. This position will play a major role in growing our ecommerce business.
KEY RESPONSIBILITIES MERCHANDISING/SITE MANAGEMENT • Day-to-day management of our US and Canadian websites. • Own site taxonomy, filtering and product merchandising. • Analyze sales and conversion rates to determine strategic business opportunities and provide recommendations to maximize growth and profitability for multiple online channels • Manage and review merchandise presentation on the site to ensure the categorization, imagery, color, copy, pricing and promotional tags are accurate and meet internal guidelines • Monitor customer reviews and questions submitted through the site to ensure proper feedback to internal teams to improve customer experience. • Responsible for reviewing preview site and pushing live products online • Work with Creative team to gather all of the Creative Assets required for new product launches, email campaigns and content creation • Manage site search results (null, ranking of products/categories, attributes, etc.) • Partner with brand marketing to determine content creation opportunities, focusing specifically on content gaps and SEO opportunities • Responsible for site conversion rate and AOV. • Partner with CRM & Analytics to build customer segments in both email and on-site targeting. • Leverage Dir of CRM to measure, analyze and optimize KPIs. • Partner with VP of Ecommerce to determine the site roadmap of features and functionality.
EMAIL • Build out and own the email channel including batch, trigger and drip programs, as well as customer segmentation. • Develop strategy to grow our email subscriber base and maintain list health • End-to-end management of email execution: creative, production & QA to campaign reporting & analysis • Optimizing tools + features of our ESP • Management of relationship with ESP
REQUIREMENTS • 3-5 year experience in ecommerce management, merchandising and/or email role • Experience with top tier ESP a must (Listrak preferred) • Experience with multi-site or international framework a plus (Magento) • Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience. • Proficiency with Google Analytics
About Aden+Anais Born and raised in Australia, Raegan Moya-Jones grew up with her native land’s centuries-old practice of swaddling babies in cotton muslin blankets. For countless generations, Aussie parents have comforted and secured their children in this supremely soft, breathable fabric.
Raegan relocated to New York City in 1997 with her future husband, where she spent ten years in sales at the prestigious weekly news publication, The Economist. Even though she was far from home when she became pregnant in 2003 with her first child, Anais (pronounced UH-nay), Raegan was comforted knowing she could carry on the time-honored Australian tradition of swaddling her baby with a muslin blanket. But after scouring stores across the US for the muslin wraps used by parents everywhere in Australia, Raegan came up empty-handed. Much to her surprise, the only available options were made of fleece, flannel or heavy cotton—none of which she thought were right for swaddling. That’s when the idea for aden + anais was born.
Inventing by way of necessity, Raegan introduced the first muslin swaddle blanket to the United States in 2006. With their versatility, quality, and modern aesthetic, the aden + anais muslin swaddle blankets instantly resonated with American parents. Since then, aden + anais has brought the Australian legacy of cotton muslin to the forefront of lifestyle baby care around the globe, pioneering signature products that combine comfort and assurance with style and simplicity. Available in 65 countries worldwide, the award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more.
Staying true to her Australian heritage, her passionate belief in the calming assurance of muslin, and her personal life experiences as a mum of four daughters, Raegan continues to be a decorated business entrepreneur and success story in the baby industry, paving the way for aden + anais to become a premiere global lifestyle brand.