Job Description Merchant, HALO Innovations, Inc. The Merchant will support and execute on HALO’s overall brand and channel strategy in the hard lines and soft lines categories. Core responsibilities will include managing product assortment, developing a cohesive brand look across product lines, leveraging and seeking consumer insights and monitoring competitive landscape for new product opportunities. The Merchant will report directly to the VP of Merchandising. ESSENTIAL DUTIES AND RESPONSIBILITIES • Create, define, and manage a merchandising vision and business strategy for the HALO soft lines and hard lines categories in partnership with VP of Merchandising, VP of Sales, Sourcing, Finance, and Business Analysis teams. • Create and optimize product assortments that will maximize potential for revenue and profit across accounts. Partner with the VP of Merchandising and Planner to determine ideal assortment in each category, focusing on strategic targets, retailer exclusive opportunities, competitive dynamics, budgets, and SKU counts. • Be the expert in the marketplace and competitive dynamics including new product launches, key product benefits, and consumer feedback. • Create a merchandising flow calendar that identifies key items, trends, and product launches appropriate to the product category. Analyze and clearly communicate competitive positioning, market, and opportunities. • Partner with internal and external designers to generate products and prints that meet consumer and retailer needs. • Work collaboratively cross-functionally to ensure all team members are aligned on key strategies, plans and decisions. • In partnership with the Planner, analyze historical sales performances and use as influence in making merchandising strategies for future assortments. • In collaboration with the VP of Merchandising, identify new product opportunities and generate concepts including target consumer, key points of difference, wholesale/retail price points, and financial and volume targets. Provide direction to Product and Sourcing team and work collaboratively to fulfill the design direction. • Strong awareness of the impact and implications of decisions.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. QUALIFICATIONS • Ability to influence cross-functional partners through strong and proven relationships. • Ability to successfully lead a cross-functional team. • Ability to communicate product strategies verbally and in writing.
• Knowledge of and ability to impact financial outcomes. • The ideal candidate will think strategically, conceptually, analytically and creatively and have a passion for meeting consumer needs. EDUCATION AND/OR EXPERIENCE • Minimum of 5 years of merchandising or product experience with increased responsibility; at least 2-3 years merchandising experience, apparel preferred. • Consumer products experience. • Experience in strategy, consumer insights, apparel, and/or design a plus. • Bachelor’s degree. OTHER REQUIREMENTS • Ability to travel domestically and internationally on occasion. • Proficient in Microsoft Office Suite.
ABOUT HALO INNOVATIONS Based in Minnetonka, MN, HALO Innovations, Inc. has a singular mission: to help make safe sleep easier for families. Founded in 1994 by William Schmid who began researching sleeping environments after he lost an infant daughter to SIDS, HALO is dedicated to developing products that set new standards for the safety and improved health of sleeping infants. In addition to the Bassinest, HALO is also known for their line of HALO SleepSack wearable blankets, HALO SleepSack swaddle and the new HALO SnoozyPod vibrating nighttime soother.
About HALO In 1991, Bill Schmid and his wife Cathy suffered an unspeakable tragedy when they lost their infant daughter, Haley, to Sudden Infant Death Syndrome (SIDS), which is the sudden, unexplained death of a seemingly healthy infant up to an age of one year. After the loss of his daughter, Bill began an exhaustive review of the latest medical research and health recommendations for creating a safe sleep environment for babies to help ensure other families would not have to endure the same tragedy.
As a professional engineer, Bill devoted himself to finding new and creative ways to address sleep environment risks, which are primarily centered around loose bedding. Bedding can accidentally cover a baby’s face and interfere with breathing. With these risks in mind, Bill formed HALO Innovations and created the HALO SleepSack Wearable Blanket, which is intended to eliminate the likelihood that a baby can get entangled with clothing and loose bedding during sleep. The SleepSack wearable blanket is sleeveless and is worn over pajamas or a bodysuit to take the place of loose blankets. Since its launch, the HALO SleepSack brand has become the nation’s bestselling wearable blanket for babies and is widely used by hospitals nationwide.
To fulfill our mission, we listen, re-think, and use smart innovation to develop safer and better products for babies and children. This is most evident in the development of our Bassinest Swivel Sleeper for the hospital and at home. This revolutionary bassinet moves to allow parents to sleep close to their baby, while still maintaining a safe sleep environment for their child, reducing the risks associated with bed-sharing.