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Everything is awesome!

OK, I’ll admit it: I recently watched The Lego Movie with my kids. That “Everything Is Awesome” song is still stuck in my head. Did you know there is a 10-hour YouTube video that repeats that song over and over? Someone has too much time on their hands.

As an almost 40-year old, should I be embarrassed that “Everything is awesome” has become my response to most questions? Anyway, personal embarrassment aside, everything is awesome! Meaning, everything included with your job application software is awesome! This means that when everything is not included with your software option, everything is, well, not awesome.

By everything, what do I mean? Here’s a quick list of everything that is included with your Ninja Gig subscription, most of which items are not typically included by our competitors, or if these items are offered, they come at an extra fee:

  • Unlimited job openings
  • Unlimited number applications
  • Custom questions
  • Unlimited custom questions
  • No contract
  • 30-day free trial
  • Technical support
  • Website portal

Everything is awesome, especially that all of this (and more) is yours for a low monthly fee of $19! You have nothing to lose, so what are you waiting for? Sign up now for our 30-day free trial, and find out for yourself that everything truly is awesome.

Communication Morale

Gossip, Gossip Everywhere – Even at Work

A recent study that came out of the University of Amsterdam found that 90 percent of all workplace conversations consist of gossip.

That sounds a bit alarming at first.  No one likes a gossip, but the study found that sometimes gossip can be helpful at work.

A team of psychologists in the Netherlands say that gossip in the workplace can serve a purpose to warn co-workers about others who are not pulling their weight or to try to get lazier workers to pick up the pace.

Say you have a friend at work that you really like, but they spend an inordinate amount of time texting their friends, online shopping or other time wasters.  A good piece of gossip to pass along might be, “Hey, I heard the boss is really cracking down on non-work related activities and I would hate for you to get in trouble.”

That would constitute as gossip, but you’re trying to help someone out in the process.

Bianca Beersma and Professor Gerben VanKleef, co-authors of the study, said that organizations can “minimize the negative and optimize the positive consequences (of gossip).”

“Speech makes it possible for group members to warn each other against those who do not behave in accordance with the group’s norms,” they wrote in the study.

The study asked 121 university’s undergrads for their motive in gossiping. Although answers varied, some said they chose to gossip to protect a group from harmful behavior among members.

“Moral codes derived from Christian and Jewish religions condemn gossip and incorporate a number of severe punishments designed to discourage it,” the authors wrote. “Even in societies in which religion no longer plays a central role, gossip is often frowned upon and is seen as reproachable.

But is gossiping really that negative? By gossiping, one can warn group members against others who violate group norms, and it is possible that this explicit motive is a reason to instigate gossip.”

So, gossip can be a positive thing, but in order to cultivate an environment that has little to no negative gossip – that has to come from the top down.

If a manager or boss is fair, equitable and stresses that loyalty to company and to each other is a key component to the success of the business, then employees will be more willing to overlook shortcomings and be a cohesive group.

Social Media

Social Media and Business

Since virtually everything is online now, your business should be too.  Perhaps you have a website and have left it at that.  That was fine five years ago, but in order to thrive and get the presence you want, you have got to do more.

Many businesses are figuring things out and making their presence known on sites such as Facebook and Twitter.  There are a few ground rules businesses should follow when using these sites.

1.  Never Link Your Business Site with Your Personal One.  No one wants to see drunk pics of their favorite business owner at last year’s holiday party, or family pictures, or even pictures of that trophy elk you shot this year (unless you own a hunting store that is).

2.  Keep the Interactions Brief.  When you set up your Facebook or Twitter account – set some ground rules about when you’re going to utilize these sites.  Don’t overwhelm people with your posts, but don’t underwhelm them either.  If you’re going to set something up, use it and use it well.

3.  Make it Fun.  Have regular contests that promote your business.  If you’re a dentist, then offer a contest for free cleanings or $50 off a service.  If you own an automotive repair shop, give away a free oil change or something with similar value.  People love contests, but make it easy to enter and make it fun.

4.  Keep the Information Pertinent.  There is nothing more annoying than subscribing to a business Facebook page and then being bombarded with annoying posts.  Keep your information about your industry, not filled with political opinions or needless advice.  For example, if you’re a doctor’s office, give healthy living tips…information that people will value and not get annoyed about.  Or, if you are a retail store, use these sites to promote sales, overstock items, clearance and whatever else you want to clear out.  If people get valuable information from you, they will value you as a contact.

5.  Keep it Professional.  As much as we want our businesses to be friendly and outgoing, we also desire a true professional.  Keep your online conversations respectful, positive and not so focused on your individual business that you drive people away.

There are many social media experts out there, but you truly don’t need one if you can educate yourself about how to set these sites up and begin using them appropriately and tailored to your specific needs.