YouTube & Paid Social Media Specialist – Seasonal Contractor

100% Remote Opportunity | Central or Eastern Time Zones Only

Employment Type: Partial-Year Contract
Contract Period: Mid-December through April
Primary Focus: YouTube campaign planning, media buying, and optimization, with paid social execution support

Position Summary

We are seeking an experienced YouTube & Paid Social Media Specialist to support digital advertising campaigns during the peak tax-season marketing period. This role will focus primarily on hands-on YouTube media planning, buying, campaign execution, monitoring, and optimization, while providing additional paid social support across Meta and TikTok as needed.

Working closely with the Senior Manager of Paid Social and the broader media team, the specialist will help ensure campaigns are launched accurately, budgets are managed effectively, and performance is continuously optimized to support brand awareness and performance marketing objectives.

The ideal candidate has strong hands-on experience managing YouTube and Demand Gen campaigns, a data-driven approach to decision-making, and the ability to manage multiple priorities in a fast-paced, high-volume environment.

Key Responsibilities

• Plan, build, launch, and manage YouTube and Demand Gen advertising campaigns, including campaign setup, trafficking, quality assurance (QA), and ongoing campaign maintenance.
• Monitor campaign performance, delivery, budget pacing, targeting, and creative effectiveness to identify optimization opportunities and resolve issues proactively.
• Analyze campaign data and performance metrics to develop actionable insights, testing strategies, and recommendations that support brand and performance objectives.
• Optimize campaigns throughout the marketing funnel to improve efficiency, engagement, and overall advertising performance.
• Provide hands-on paid social campaign support across Meta and TikTok during peak marketing periods.
• Partner with media leadership and cross-functional teams to support campaign planning, creative updates, reporting, measurement, and seasonal marketing initiatives.
• Ensure campaigns are executed accurately and on schedule while maintaining consistent monitoring and optimization practices.
• Support media reporting and performance measurement to evaluate campaign effectiveness and identify opportunities for continuous improvement.

Qualifications & Experience

• Significant hands-on experience planning, buying, executing, and optimizing YouTube advertising campaigns.
• Strong working knowledge of YouTube and Demand Gen campaign setup, trafficking, quality assurance, targeting, creative management, budget pacing, and performance optimization.
• Experience managing digital advertising campaigns across different stages of the marketing funnel.
• Working knowledge of paid social advertising platforms, particularly Meta and TikTok, with the ability to provide campaign execution support as needed.
• Strong analytical skills and data literacy, including the ability to interpret campaign metrics and translate findings into actionable recommendations.
• Familiarity with digital media reporting, performance measurement, and campaign analytics tools.
• Excellent attention to detail and the ability to manage multiple campaigns and competing priorities in a fast-paced environment.
• Strong communication and collaboration skills, with experience working alongside media, creative, analytics, and data teams.
• Ability to work independently, identify performance issues, and proactively recommend solutions.

Contract & Workload Expectations

• Work Arrangement: 100% remote.
• Eligible Locations: Candidates must be based in the Central or Eastern Time Zones.
• Contract Duration: Mid-December through April.
• Work Schedule: Full-time, approximately 40 hours per week during peak season.
• Primary Responsibilities: YouTube campaign management, budget pacing, creative updates, performance monitoring, and optimization, with additional Meta and TikTok campaign execution support as needed.

Measures of Success

Success in this role will be measured by:

• Accurate and timely campaign setup, trafficking, and execution.
• Consistent campaign monitoring and proactive performance optimization.
• Effective management of YouTube advertising budgets, pacing, and delivery.
• Identification of actionable insights and opportunities to improve campaign performance.
• Strong collaboration with media leadership and cross-functional partners.
• Contributions to year-over-year improvements in brand and performance marketing outcomes.