Marketing and Communications Coordinator

Reports to: VP of Community and Corporate Engagement

FLSA status: Exempt

POSITION SUMMARY

The Marketing & Communications Coordinator is responsible for advancing Peninsula Agency on Aging’s (PAA) visibility, credibility, and community engagement through clear, consistent, and mission-centered communications. This position leads day-to-day marketing and communications execution, ensuring that PAA’s brand, messaging, and storytelling effectively support philanthropy, partnerships, programs, and organizational reputation. Working in close collaboration with the Vice President of Community & Corporate Engagement and the Director of Philanthropy, the Marketing & Communications Coordinator plays a key role in translating PAA’s impact into compelling communications that build trust, strengthen relationships, and support mission advancement.

GENERAL PURPOSE

The Marketing & Communications Coordinator manages and implements PAA’s marketing, communications, and brand strategies across digital, print, and community-facing platforms. This role ensures consistent, age-positive messaging that aligns with organizational priorities, supports fundraising and partnership efforts, and enhances public understanding of PAA’s mission and impact.

POSITION RESPONSIBILITIES

· Implement PAA’s marketing and communications strategy in alignment with organizational goals and Mission Advancement priorities.

· Manage day-to-day communications across digital platforms, including website content, email campaigns, social media, and media outreach.

· Develop and maintain consistent organizational messaging, brand standards, and visual identity.

· Produce storytelling content, impact materials, and marketing collateral to support philanthropy, partnerships, programs, and community engagement.

· Collaborate with the Director of Philanthropy to support donor communications, campaigns, stewardship materials, and fundraising initiatives.

· Support the Vice President of Community & Corporate Engagement with communications related to partnerships, public visibility, and external engagement.

· Coordinate with program staff to elevate community impact, services, and outcomes through effective communications.

· Track, analyze, and report on marketing and engagement metrics to inform strategy and improve effectiveness.

· Maintain an editorial calendar to ensure timely, coordinated, and consistent communications.

· Coordinate, support, and attend public-facing events such as community fairs, outreach events, presentations, and partner activities to increase awareness of PAA’s services and mission.

· Support media relations, presentations, and other public-facing materials as needed.

ESSENTIAL SKILLS AND EXPERIENCE

· Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent professional experience.

· Demonstrated experience in marketing, communications, or public relations, preferably in a nonprofit or mission-driven environment.

· Strong written and verbal communication skills, with the ability to translate complex information into clear, engaging messages.

· Experience managing digital platforms, including websites, email marketing, and social media.

· Ability to manage multiple priorities, meet deadlines, and work collaboratively across departments.

· Experience using data, analytics, or engagement metrics to assess and improve communications efforts.