Social media and online job postings are the new way to attract talented candidates. Human Resources professionals need to have the right points covered in these postings to make a powerful impact.
Incorporate the following key points into all job postings:
- Company – Describe the company and its brand. Based on this opening introduction, applicants will decide if they want to apply for a job.
- Benefits – Highlight the benefits that the company offers, including vacation, insurance packages and retirement. Benefits are very important to employees. This is also a good place to highlight unique perks that the company may offer, such as flex-time, working from home, etc.
- Location – The location of the company is also important. Always include the city and state. The Internet is a powerful resource and people can be searching for jobs worldwide.
- Job Title – The job title should be clear and concise, so anyone outside the company can clearly understand the position.
- Job Duties – Provide a description of the day-to-day job duties. It is important to sell the position or companies will not receive qualified candidates’ applications. Highlight long-term benefits, chances for advancement and include detailed descriptions.
- Skills – List the specific skills required for the position, as this will help human resources departments weed out unqualified candidates.
- Training and Experience – If a certain type of training, a level of education or work experience is required, include this in the advertisement.
- Pay Range – The position should clearly highlight a salary range. Studies show that job listings that do not include salary information will result in two-thirds of qualified applicants not applying.
- Call to Action – Make it very clear what the interested applicant is to do next – whether it’s filled out an online job application, dropping off a resume, emailing human resources, visiting the website, etc.
- Keywords – Today’s online job searches are directed by keywords, so it is important to include them in the job title, job description and skills listings. This can help optimize a company’s search engine marketing.
- Formatting – Make the job description clear and easy to read. Include bullet points and make a call to action item stand out.
- Grammar – Always make sure there are no misspellings, excess jargon and that grammar is good.
Learn more about what to include and not include in job postings.
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