Spend some time on any job posting site on the internet and you’ll quickly notice something: big companies are spending a fortune to promote their job openings and job applications online.
But what are you, as a small business, to do? You’ll never have the same recruiting budget as the big boys for job applications online, but that doesn’t mean you can’t achieve the same reach to find employees. We’ve compiled our top hacks for exploding your reach with Ninja Gig using free (or low cost) online tools and social media best practices.
Read on to learn how to reach more candidates starting right now!
1. Build a direct link on your homepage for Job Applications Online
The first tip is the easiest. After you’ve created your Ninja Gig portal and chosen your custom domain name (yourcompany.ninjagig.com), you’ll be ready to promote the link anywhere and everywhere. But too many companies forget to start with the low-hanging fruit first.
So, start at home – literally. Your organization’s homepage is the most widely visited page on your site, so why would you bury your job openings on another page? You can provide potential candidates with easy job applications online through the Ninja Gig link as soon as they land on your site.
2. Create a Social Media Video with Link
All the major social media platforms use algorithms to determine reach. This means that in order to get your content out to as many candidates as possible, you need to create content that the algorithms favor. And video posts can average 50 percent or more reach than any other form of content!
Most companies simply post a boring “We’re Hiring” post with a plain-text link to the opening. Not only can you reach more candidates with video, but you’ll also garner more applicants by sharing an engaging video that shows why your organization is a great place to work. The video does not have to be high-end (you can even shoot it on your phone) but it must be authentic and inspire candidates to want to apply.
Be sure to include a “Apply Now” link on the post to your beautiful Ninja Gig portal so candidates can easily swipe/tap/click their way to the application.
3. Embed a “We’re Hiring” Link to Your Ninja Gig Portal in All Company Emails
Whether there are a handful of employees at your company or thousands, the reach from current staff adds up. Turn your entire workforce into a recruiting army by embedding the Ninja Gig links in all company email signatures. Use a tool like HubSpot’s or Gimmio to implement with ease.
4. Create a Social Media Post for Current Employees to Share for Job Applications Online
References are the most powerful recruitment tool, which is why most organizations offer referral bonuses to current employees. Use your employees’ motivation to land the bonus in your favor by creating a social media post that they can simply share and post to their personal accounts. Not only are you amplifying your reach for free by tapping into their personal networks, but the message itself means more when it comes via word of mouth from a current employee. Use a tool like Canva or Pablo by Buffer to create a stunning visual that employees will be proud to share with their networks along with your company’s Ninja Gig link.
By signing up with Ninja Gig, companies easily promote openings using online employment applications. Online job applications make it easy for qualified applicants to apply. Sign up now for your free trial and get your online job applications in front of potential candidates now.