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How to Increase the Impact of Your Company’s Exhibit at Job Fairs

How you present your company at job fairs is essential to attracting potential new talent. In most cases, it all starts with your company’s exhibit on the showroom floor. After all, next to having a show-stopping booth that’s appealing, inviting, and one that will capture attention in the matter of seconds, creating a first impression is king. Plus, it could mean the difference between attracting the talent that you need or having them simply walk by your floor space.
There are many concepts, designs, and marketing materials you can use to ramp up your company’s presence. If you and your team feel your exhibit needs a serious face lift for this year’s run of job fairs, read on.

According to, it pertinent to first define and clarify what it is your company wants to achieve and what kind of image or marketing message you want to communicate. As a result, your exhibit should reflect that image and/or message. This will not only make it more appealing, but it can more effectively showcase what it is your company can offer. In fact, this can be achieved in many simple ways – all at a cost that won’t break the bank or your budget.

Show Your Company Brand…Clearly

Graphics or banners are nothing new of course, but your company’s branding should be large, clear, inviting – and easy to see amongst a field of the other exhibitors (which could also include your competition). Most printing or graphic shops can customize what it is you require and at reasonable value.


One of the most important appointments to consider is your exhibit’s lighting. You don’t need to be an interior designer or an electrician for that matter to create a nice, well-illuminated exhibit. According to, creative lighting for any exhibit can have outstanding results. For starts, it can emphasize certain focal points of your booth, create a stronger impression of your company, and even offer a warm, inviting atmosphere. Various lighting options are available to meet your specific needs and objectives.


When you consider that exhibit hall flooring is nothing but cold, grey, concrete, having custom flooring is a valuable accessory, and for many reasons. It can be as simple as floor mats and area rugs or as enticing as interlocking tiles, modular flooring, or carpeting with your company’s logo (with the latter sending a strong message of professionalism and character). In fact, suggests that by going the extra mile with a custom trade show floor is a great impression and can play a key role in attracting visitors.

Exhibit Fixtures

According to, fixtures such as literature racks, table coverings, or display cabinets can also enhance an exhibit’s appearance. They should be designed and arranged so they have the most impact and they can even better help your staff assist with visitors.

Enhancing your exhibit for the 2019/2020 job fair season doesn’t have to be difficult or have all the bells and whistles. By adhering to some of these guidelines to create a clean, inviting, and well-thought exhibit, just might produce the results and prospects your company is looking for.

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