Descripion:
Product Marketing Manager, you know the
customer, understand the product, and have a vision about how best to connect
the two. You’ll be responsible for leveraging a deep understanding of
customers, markets, verticals, and the fragmented competitive landscape of
building management systems to create effective go-to-market strategies,
represent key buyer personas, improve positioning, and create a content engine
of technical data and information to drive a product forward. You will
collaborate across Marketing, Sales, Dev, Support and Customer Success to
position our products and create value-added white papers, feature definitions,
and sales enablement programs for a high-profile, fast-growing building
automation company. This role will reside within our Development Team.
EXPECTED OUTCOMES:
· Possess a
deep and unmatched understanding of our products and technology, conveying the
value we deliver in a customer’s own language.
· Champion the
voice of customer into the business—not just technical drivers, but emotional
ones as well – validating and prioritizing key insights from purchase to use
across Sales, Engineering and Marketing teams, and working to get closer to
customers with participation in sales calls, attendance at tradeshows, and
engagement via our customer success and support teams.
· Facilitate
sales enablement, including generation of technical sales collateral and
product marketing materials, whitepapers and thought leadership pieces, and
user-friendly guides to real-world integration and use.
· Execute
win-loss analysis to improve pricing, messaging, value propositions, and the
sales process, developing positioning based on customer and competitive
insights and managing competitive audits of pricing and positioning of key
players.
THE PERSON WE NEED HAS:
· 5+ years
of product marketing experience
· Experience
as a Product Manager or Application Engineer (desired)
· HVAC
Controls Experience
· Technically
proficient, with persuasive and technical writing
· Comfortable
working within a startup environment
· Strong understanding of all aspects of product marketing across the product lifecycle: Market research and segmentation, targeting and customer insights, positioning and messaging, product management and content strategy, customer success, business intelligence, and sales enablement and support.
· A
highly analytical and data-based approach to customer needs, product adoption
and sales processes.
· Bachelor's
Degree or higher in a relevant field
Selling Points:
• Fully Paid Benefits (Medical, Dental, and Vision)
• 401K Options
• Flexible PTO
• Continuous Learning Programs
• Incentive Stock Options
• And much more!
*Schedule: Fulltime | Monday – Friday, 8-5pm CST | Onsite
Independent Recruiting is looking for candidates in all industries.