Job Description
An exciting opportunity awaits a highly driven and hands-on Acquisition Manager in Cape Town to lead digital growth efforts across paid and organic channels for a fast-growing brand in the digital space. This role calls for a passionate performance marketer with a flair for strategy, a sharp eye for data, and the ability to execute impactful campaigns at scale.
Your key job responsibilities as the Acquisition Manager in Cape Town, South Africa will include:
- Take full ownership of digital acquisition strategy, from planning to performance tracking.
- Leading both paid and organic acquisition efforts across platforms including: Google Ads, Meta (Facebook & Instagram), Programmatic (preferably via Google Campaign Manager 360), Opera Ads, Phoenix, Bing, and other high-potential growth channels.
- Driving SEO performance – both on-page and technical – to boost organic visibility and rankings.
- Managing acquisition budgets to efficiently deliver on core KPIs such as registrations and FTDs (first-time deposits).
- Building and maintaining reports and dashboards (Excel or BI tools) to monitor campaign performance and uncover insights.
- Collaborating with creative, product, and CRM teams to align messaging and drive conversion across the user journey.
Requirements for this Acquisition Manager job in Cape Town, South Africa:
- 5+ years of hands-on experience in performance marketing or digital acquisition.
- Proven success managing and scaling multi-channel paid campaigns.
- Solid understanding of SEO best practices and technical requirements.
- Strong analytical mindset with experience interpreting data and delivering actionable insights.
- Experience managing budgets with a clear focus on ROI.
- iGaming industry exposure and/or experience with African markets would be a strong advantage.
Ready to drive results and shape bold acquisition strategies? If you’re excited by performance marketing, data-led growth, and building campaigns that convert – this is your chance to make an impact in a high-growth, high-energy environment.
Type: Full-time
About
Initiate International
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.