Job Description
A dynamic and data-driven CRM & Lifecycle Manager in Cape Town is needed to own and lead the full retention and lifecycle marketing strategy. If you’re passionate about creating personalized, automated campaigns that keep players engaged and returning for more – this is your chance to make a major impact.
Your key job responsibilities as the CRM & Lifecycle Manager in Cape Town, South Africa will include:
- The CRM & Lifecycle Manager will be responsible for designing and executing player engagement strategies across the full lifecycle. From onboarding to reactivation, you’ll drive communications that are timely, relevant, and ROI-focused.
- Managing all retention channels including SMS, push notifications, in-app messages, and beyond.
- Designing and executing automated lifecycle journeys informed by player behaviour and segmentation.
- Building targeted campaign strategies for all player segments – new, active, dormant, VIP – with special focus on SMS-driven communication.
- Collaborating with Product and Content Marketing to craft compelling, on-brand campaigns.
- Developing and continuously optimising win-back and reactivation campaigns.
- Monitoring performance, running A/B tests, and tweaking strategies based on data insights.
- Working cross-functionally with acquisition, product, content, and customer support to deliver a seamless and engaging user experience.
Requirements for this CRM & Lifecycle Manager job in Cape Town, South Africa:
- Hands-on experience in CRM, retention, or lifecycle marketing (ideally 3–5+ years).
- Exposure to iGaming and/or African markets will be a strong advantage.
- Deep understanding of automation tools, segmentation strategies, and campaign flows.
- Experience planning and executing multichannel campaigns across regions.
- Confident working with data dashboards and campaign performance metrics.
- Ability to tailor lifecycle strategies to different market and regional dynamics.
- Analytical thinker with a proactive mindset and strong attention to detail.
- Exceptionally organised, with the ability to juggle multiple campaigns and deadlines.
- A collaborative team player who thrives in fast-moving environments.
- Creative and strategic with a clear results-driven approach.
Ready to drive retention, boost engagement, and build a CRM engine that performs? If you’re excited by the power of personalised communication and want to lead retention in a fast-paced digital environment – let’s talk. Apply now and help shape meaningful player journeys from day one.
Type: Full-time
About
Initiate International
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.