The art of recruiting is taking a turn, and the focus is on treating candidates more like customers. Companies want to groom and entice applicants because studies show that our current job market is 90% candidate driven. This indicates that companies are not in charge of picking top talent, but good employees will choose the company where they want to work.
This year will see several new recruiting trends. To draw candidates to your organization, consider the following recruiting techniques.
Recruitment marketing helps companies nurture and attract employees by using recruiting tactics and methods. This includes companies following the latest market trends and being proactive to find solutions to overcome new employment challenges.
Inbound Recruiting involves a company taking a proactive and continual approach to help attract new candidates into choosing them as their next employer. The primary goal when utilizing inbound recruiting is to attract, convert and engage candidates. Many companies use social media to help accomplish these goals, which are excellent strategies long-term.
Building an employer brand is an essential component in attracting top tier talent to an organization. Employer branding refers to several different aspects, including a company’s reputation, their overall popularity as an employer and how they value their employees. Research shows that nearly 75% of applicants research a company’s reputation before applying for a position. Companies that have poor reputations can often struggle to attract and retain quality candidates.
Social media channels are a popular way to boost job recruitment. This can include Facebook, LinkedIn, blogs, job boards, forums and websites. Staying up-to-date and advertising upcoming or open positions, and using a job management board such as Ninja Gig, are excellent recruiting strategies.
One of the best ways to find top talent is to have a company program that supports employee referrals. Employees that are referred to a company take the least amount of time to hire and usually will accept less money, especially if friends boast about a healthy work environment.
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