Social platforms reach millions of people. Facebook has more than 1.65 billion users, followed by Twitter at 400 million and Linked In at 100 million. This makes social media a marketing platform, not just for advertising products and sales, but also for recruiting potential job applicants.
Social hiring allows companies to actively advertise online job applications and engage with potential candidates. In today’s economy, everyone is a potential candidate, which means that companies need to make the most of these free recruiting resources.
Social media attracts more than just the Millennials. In fact, Generation X is becoming more active in social media too. To keep up with job seekers, recruiters must understand and utilize today’s modern social recruiting tactics.
The following highlights three things that companies should be actively engaging in on social media sites.
- Social Talent Brand – This includes highlighting a company’s values, mission and vision. This allows companies to attract qualified candidates at a mere fraction of previous recruiting costs. Companies should include their image – in photos, videos and words – across social media.
- Evangelize – Empower employees to praise the current culture, proclaiming what a great place it is to work. By offering corporate social media pages, this allows employees to share their experiences. In fact, surveys show that 65% of potential applicants consider a new job if they hear about it from a personal connection. Corporate social media sites make this possible.
- Positive Exposure – Companies should be celebrating positive experiences, highlighting that employees thrive in their corporate environment. This helps attract great potential employees.
Social media makes it possible for companies to highlight online job applications and accept job applications, which helps make the hiring process smooth and less stressful. This also allows companies to retain resumes for future openings.
Ninja Gig helps companies create online job applications, which makes it simple to accept employment applications via social media channels. Not only will you be able to use social media to drive candidates to your online employment application, you can also gain SEO benefits when you link to your job openings on your favorite social media outlets. We welcome you to see how easy it can be to simplify your hiring process and streamline your digital processes by signing up today for a free trial.