Monthly Archives: May 2019

Why Your Organization Needs to Create Employee Personas ASAP

Your marketing department has created detailed customer personas. They know your organization’s target audience better than they know themselves. They know exactly who they are marketing your product or service to, and, just as importantly, who they are not trying to reach.

This level of detail and clarity guides your organization’s communication strategy at the highest level and impacts the bottom line in the most profound ways. But unfortunately for the majority of companies, they don’t go to the same length internally when it’s time to hire.

And this is a shortcoming of the highest magnitude.

The standard practice for hiring companies is to create job postings stating what the open positions are, the requirements to be considered for the role, and the responsibilities expected on a daily basis. These job postings are necessary for organizing the scope of the search to one detailed page, but they are not enough on their own.

Your company’s hiring managers should also be armed with employee personas to guide their search; much like the marketing department has customer personas to guide every campaign. Here’s why this is important:

Ensure Cultural Fit
Skills and talents are obviously important in candidates, but so is their cultural fit in your organization. A highly talented but difficult to work with individual won’t add as much value to the team as you’re looking for. In fact, they could be a net-zero addition or even a detraction to the company.

This is why you need a clear persona in place that can provide guidance on the cultural aptitudes needed to fit within the organization. For example, is your company’s culture quirky, collaborative and close-knit? Put that down on paper as part of the persona. A reclusive, hyper-competitive person likely isn’t going to fit well here, regardless of how talented they are.

Separate Passions From Employment Record
It can be tempting to only rely on a candidate’s resume and cover letter, but many people aren’t truly passionate about what they’ve built their careers around. It’s possible to have a long resume without actually ever viewing a job as anything more than collecting a paycheck.

If it’s important to have a passionate workforce, make sure your employee personas capture this. For example, the persona could read “Our employees are passionate about XYZ and exemplify this even outside the workplace.” Not including passions in the persona will lead to an incomplete picture of your ideal hire, making it harder to peg the right person during the interview process.

Hire the Right Strengths, Not Just the Right Experience
Does your org chart operate with an employee strength tracking system in mind, such as CliftonStrengths? If so, include the exact metrics in your personas. Two candidates may have nearly identical resumes and experience, but their strengths could be total opposites. For example, if it’s important for a new hire to rate high in strategic thinking, you can use the strengths assessment to help determine this.

Hiring without employee personas is akin to playing billiards blindfolded. Sure, you know your way around the table well enough to hit a few good shots but the entire process is shrouded in mystery. Take the blindfold off. Get detailed.

By signing up with Ninja Gig, companies easily promote openings using online employment applications. Online job applications make it easy for qualified applicants to apply. Sign up now for your free trial and get your online job applications in front of potential candidates now.

Are Your Job Descriptions Meaningful Enough?

Spend five minutes browsing any job board in the world.

I’ll wait.

Notice anything? It’s almost as if there were one person—or robot—out there writing every job description for every company.

They’re all painfully dry and repetitive.

Why?

Shouldn’t companies be more excited and proud of their openings? Most of these descriptions make it sound like they’re trying to lure someone from a job they’re unhappy with into one that they’ll eventually feel the same way about in a year.

And this is a big miss.

Companies should invest in writing more meaningful job openings and descriptions. Jazz them up. Get people excited for the opportunity to apply! If that means hiring a copywriter, so be it.

In today’s climate, candidates no longer want to simply settle for a paycheck. Millennials and Gen Z are looking for meaning. For a chance to be a part of something bigger than themselves.

If your company has a unique product or mission, own it! Write your job descriptions with your company’s own unique tone of voice. Don’t settle for the repetitive droning you’ve seen everywhere else all your life.

Writing job descriptions that stand out will do the following:

● Generate more candidates.
● Create a more competitive applicant field. Rather than receiving generic, form cover letters and resumes, applicants will take the time to try and impress you. They’ll tailor their resume for your eyes only. They’ll write individualized and engaging cover letters. They’ll reveal themselves more fully all because they want to impress you more than anything in the world.
● Subliminally communicate your company’s culture. If your company is a quirky and fun place to work, writing your job descriptions in a matching tone of voice will help weed out people turned off by such cultures, saving you precious time having to do this yourself during the hiring process.

Don’t be afraid to turn job descriptions into creative writing projects. You’ll strengthen your applicant field and make your company stand out amidst a sea of sameness.

And you’ll have more fun along the way.

By signing up with Ninja Gig, companies easily promote openings using online employment applications. Online job applications make it easy for qualified applicants to apply. Sign up now for your free trial and get your online job applications in front of potential candidates now.

3 Hiring Mistakes You Must Avoid

What’s the number one warning issued to growing companies by business owners, CEO’s, and managers the world over?

Hire carefully.

It’s been said that one bad hire added to a small or growing team can be enough to sink the ship. If not handled smartly, hiring could be the kiss of death for your organization. So to help you stay safe from this pitfall, we have uncovered the three biggest mistakes to avoid.

  1. Not Assessing Strengths During the Interview Process

It is entirely possible to have two candidates with nearly identical resumes and experiences who have wildly different strengths and weaknesses. And unfortunately it is extremely difficult to get to the bottom of this with cliche interview questions like “what are your biggest strengths/weaknesses?”

Instead, incorporate a strengths assessment into the hiring process. These tests have been scientifically validated over many decades, making them a more reliable and quantifiable indicator than an interviewer’s notes. There are a ton of strengths assessment tests available online for little to no cost, so the barrier to implementing this step immediately is virtually nonexistent.

  1. Hiring Too Fast

Slow. Your. Role.

Growing companies are eager to add to their workforce so they can continue growing. But if you’re hiring too fast you’re bound to make mistakes and add a few bad apples to the team. Make sure, no matter how tempting to complete the hire and move on, you do your due diligence. This means going beyond reference and background checks. Screen their social media profiles, have them meet the people they’d be working with, give them test projects or even hire for a 30 day trial period before offering a full-time job.

The costs of bad hires are simply too high to risk moving fast.

  1. Poorly Written Job Descriptions

If your job description is written haphazardly or someone in HR is responsible for drafting one outside of their expertise, you are bound to attract the wrong applicants. Too many companies don’t think about this, so they end up with an HR professional writing job descriptions and screening applicants without any domain knowledge. For example, if you’re hiring a Public Relations and Social Media Marketing Specialist, you better have someone from PR and Marketing owning the search in its entirety. Otherwise, how is an HR professional supposed to know the lingo, skills and experiences that actually matter?

By signing up with Ninja Gig, companies easily promote openings using online employment applications. Online job applications make it easy for qualified applicants to apply. Sign up now for your free trial and get your online job applications in front of potential candidates now.

Individualize Your Hiring Process With Ninja Gig

Your organization is unique. It’s different than the competition. Shouldn’t your hiring process reflect this?

Unfortunately for many HR professionals and business owners, the start of their hiring process looks exactly like the competition’s in the eyes of the applicants. And if making a great first impression is the first step to landing a great candidate, it’s time to differentiate your process.

Read on to learn how Ninja Gig makes it easy to create an individualized hiring process with customized tools to meet your needs.

Create Your Own Website Portal with a Custom URL

When you register with Ninja Gig you will automatically get your own Ninja Gig portal. You choose your own domain name (yourcompany.ninjagig.com) and you will use that link to point applicants in the right direction.

The simplicity of a ninjagig.com domain name makes remembering much easier for your applicants!

Create One-of-a-Kind Application Templates

You’re free to choose to use our default application template if you’d like, but to truly create an individualized hiring process we recommend making your own.

We don’t limit the number of questions you can add to your templates, so you can go into as much detail as you’d like. And unlike other software options out there, we do not limit the number of fields or text characters you can use, so you’re free to let your company’s tone of voice shine!

Manage Everything From One Easy to Use Dashboard

Creating an individualized hiring process doesn’t have to come with more administrative effort. After you’ve created your own website portal with a custom URL, we make it easy to manage all of your applications and job postings while tracking applicants.

Each Ninja Gig user is given a secure login where you can review and organize everything on our software. You can edit and refine all your customized materials in just a few seconds.

Wondering what your peers are saying about Ninja Gig? Check out the testimonials they’ve given here.  

By signing up with Ninja Gig, companies easily promote openings using online employment applications. Online job applications make it easy for qualified applicants to apply. Sign up now for your free trial and get your online job applications in front of potential candidates now.