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The Age of the Gig Worker

Maybe some of you have heard of the “gig economy” and the “gig worker,” while others may be wondering if this is some computer storage solution. Once associated with musicians that played “gigs,” today’s gig economy is a rapidly growing segment of the worldwide labor market that often encompasses freelancers.

Modern Technology Fuels Gigs

Fueled by modern technology, many employees can now work remotely without having to show up at a traditional job site. 

Gig employment may include:

  • Driving for Uber or Lyft
  • Selling products or merchandise on eBay or Etsy
  • Working as a freelance web designer, writer, developer or even musician
  • Work for pay apps, such as TaskRabbit
  • Selling products such as Mary Kay or Pampered Chef 
  • Renting space in your home with Airbnb
  • Bloggers
  • Any task-based jobs

In the U.S. alone, nearly 25% of Americans over the age of 18 earn some form of income by working a gig. 

How the Gig Economy Works

A gig worker can opt for a certain number of hours or take on projects on a task-based system. Once the project is complete, they move on to work another gig. It might be another position or task within the same company, or it might be an entirely different company.

The shifts or projects that gig workers take on are flexible and very much unlike a traditional 9-to-5 job. Some people work side gigs after their full-time jobs, while other people work several gigs to make a full-time income. Usually, there are no set hours that define a gig worker’s schedule. Some opt to have more traditional schedules, while others prefer alternative, flexible scheduling. In all cases, gig workers are not traditional employees, but freelance, independent contractors. 


Ninja Gig offers online job application software that makes it easy for companies to attract gig talent. Easily create and accept job applications online. The automated hiring process and applicant tracking system makes it easy to correspond with and schedule interviews with freelance gig applicants. Sign up today and see how Ninja Gig can help your company attract top-rated freelancers with an online job posting.

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Short Term vs. Long Term Hiring Strategies

Hiring can be a complicated process. Typically companies have immediate needs, and then they have long term goals to help them succeed in building a profitable future. Hiring is no exception, which is why companies should employ two main types of strategies: short term and long term. 

Short Term Hiring Strategies

Most employers classify short-term hiring strategies as those that fulfill an immediate need. This need may or may not exist long-term, but the current demand for a solution requires immediate hiring. Examples of this may include:

Seasonal Employees

Write job descriptions to source candidates that only want seasonal work. Giving preference to “same time, next year,” candidates can help reduce training requirements and also offers customers the opportunity to interact with familiar faces.

Temp-to-Hire

Evaluate potential employees through temporary work before extending a full-time offer that commits employers to benefits. This can save employers valuable time, money and the HR headaches of temporarily employing a lousy hire.

Long Term Hiring Strategies

Long-term hiring strategies are a critical component of a company’s success. Whether it’s replacing an employee or creating a new position, having a plan in place is necessary to building a strong company culture and foundation. 

Corporate Strategy

A long-term recruiting strategy should coincide with a company’s corporate strategy. Hiring employees that fit your company goals and culture are essential. Review your business strategies and plan and hire employees that match those long-term goals.

Company Brand

Having a strong company brand will not only help you create a long-term recruitment strategy, but it will have a direct impact on employee retention. When developing a company brand, consider the following:

  • What are the company’s core values?
  • What is the company’s structure?
  • How do you recognize or reward employees?
  • Do you offer career advancement?
  • What type of work/life balance do you offer employees?

Once you have created your corporate strategy, advertise it everywhere – from offer letters, marketing materials and welcome emails. 

Social Media

Using social media to foster a talented pool of potential job applicants is also critical. It’s more than just posting jobs; it’s about fostering engagement. Turn the people that like your page into those that want to work for you! 

Job Postings and Descriptions

Make sure that your corporate strategy and goals are on your website and that your career page highlights your company’s mission and culture. Job descriptions should be more than just bullet points and skills. They should reflect the company’s culture and brand while describing what the job actually entails. 

If you implement balanced short-term and long-term hiring and recruitment goals for your company, you’ll find it easier to maintain any job turnover and that you’ll attract some of the best, brightest talent around. 


Ninja Gig allows companies of all sizes to develop an automated hiring process for online recruitment. Our easy-to-use online job application software allows companies to create legally compliant job applications online. Not only can companies accept job applications online, but our applicant tracking system makes it easy to evaluate talent, highlight promising applicants and contact them for interviews. If you want to learn more about Ninja Gig, sign up today for a free trial and experience how our advanced online recruitment software can simplify your hiring process.

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When Should Employers Discuss Salary in Interviews?

Knowing when to discuss salary in an interview can be tricky, especially if applicants have expectations but don’t know how to bring it up. 

Here at Ninja Gig, we firmly believe that companies should discuss salary immediately, as this helps avoid attracting applicants that may not accept the salary you are offering. 

To help respect your valuable time and maximize the number of interested applicants you attract, we recommend the following tips.

Job Description and Application

Post the proposed hourly rate or salary range online in the job posting, which will help detour anyone that is not interested in the offered rate from applying. Companies will benefit because they’ll attract more applicants that are interested in the job. Additionally, go a step further and list all benefits, if any, you are offering. A transparent job posting helps to layout expectations and educates applicants about your company.

Initial Interview

Once companies weed through applications for qualified applicants, it’s important to discuss the salary at the end of the first initial interview. This reinforces the pay to make sure it’s within the acceptable amount for the applicant. If an applicant is not OK with the proposed rate, you can forgo wasting additional time and effort on the second or third rounds of interviews. 

To help avoid wasting your time as well as the applicant’s valuable time, discuss the salary range upfront. You can always refine that amount when you present an offer, but it’s best to know that both parties agree on the variable range. 


Ninja Gig’s online job application software makes it easy for employers to create legally compliant job applications online that highlight benefits and salary range within the job posting. If your company needs assistant with online recruitment and putting an advanced applicant tracking system in place, sign up today for a free trial and preview our automated hiring process.

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Why Some Employers Should Accept Job Applications, Even If They Aren’t Hiring

Whether you have a job opening or not, you might find that you occasionally receive unsolicited resumes from applicants. For some employers, this may raise issues for record retention and unlawful discrimination, but for others, having a supply of resumes on hand can be a lifesaver. 

Many industries benefit from having an open-ended supply of resumes on file. This is particularly true for industries that have entry-level jobs and higher turnover rates, such as restaurants and fast-food chains. This allows them to quickly fill open positions while avoiding the hassle and expense of advertising. Even if a company has highly skilled positions, niche jobs sometimes require keeping possible resumes on hand, as this can help eliminate months of advertising to find qualified applicants. 

However, it is important to note there are some legal issues with accepting unsolicited applications and resumes.

  • Record Retention – State and federal employment laws require employers to retain all resumes or applications for a minimum of one year, sometimes longer. If an employer reviews unsolicited resumes and applications, regulations define that as being considered for employment, which means they must be retained according to employment laws.
  • Unlawful Discrimination – Accepting and reviewing unsolicited resumes and applications could potentially expose the employer to unlawful discrimination claims. Government regulations require that employers conduct any recruitment and hiring in nondiscriminatory ways when it comes to protected classes, such as gender, age and disability. Having an inconsistent company policy of not accepting or accepting unsolicited resumes may make the employer liable for discriminating against protected classes. 
  • Affirmative Action – Federal contractors that are subject to affirmative action obligations are required to capture all applicant demographic data. If there is no clear policy in place, this data may be overlooked, subjecting employers to violations.

The bottom line is that unsolicited resumes benefit many companies, while they may be a liability to others. Consult with your legal department or review state and federal guidelines to help make an educated and informed decision about this practice.


Ninja Gig offers a convenient solution for employers that are looking for online job application software. With our advanced automated hiring process, you can easily accept job applications online and retain them in our system. You can also make sure that you offer legally compliant job applications. If you want to learn more about our online recruitment software, sign up today for our exclusive, free trial. Let Ninja Gig help you transform your online job posting hiring practices!